Rent quoted separately from the model
Advertised investment rarely includes the rent you will actually sign. A site that works at ₹90 per sq ft can be unviable at ₹140, and the difference is invisible until the lease is in front of you.
Choosing a franchise or a site? Decide before you sign.
A franchise decision commits ₹20 lakh to ₹1 crore across a multi-year lease. This is the diligence layer that comes first: which locations are worth visiting, what the economics have to be to work, and what could still make the answer wrong.
₹10,000 per decision, paid once. No subscription. You see the exact scope before you pay.
340+ mapped signals per location
1,849 micro-markets scored in Pune
60-month financial model
19-section report
Franchise → Location
You know the brand. We rank the locations.
"I have selected a franchise. Where should I open it?"
- Every micro-market in the city scored for that brand's format
- Competitors mapped and named, with the ones that matter marked
- A 60-month P&L per site, on that brand's own cost structure
- Risks, evidence confidence, and a field-verification checklist
₹10,000 · one city, one franchise
Location → Franchise
You know the site. We rank the formats.
"I have a property. What business belongs here?"
- Business categories ranked before individual brands
- Formats scored against this catchment, not a national average
- Investment, payback and ROI for each, filtered to your budget
- The formats that do not fit, and the reason why
₹10,000 · one city, one site
The expensive mistakes are made before anyone opens
A viable brand in the wrong catchment becomes an unviable outlet, and nothing about the brand caused it. These are the four things that most often turn out to have been knowable — and were not checked.
Footfall mistaken for demand
The busiest address is usually the most expensive and the most contested. Passing traffic is not the same as customers for your format.
Competition counted, not understood
Ten rivals who are organised chains is a different business from ten independents. So is a market where the incumbents are well rated.
A decision nobody can re-examine
When the question comes from a co-founder, a lender or a franchisor, "it felt right" is not an answer. A frozen report with stated assumptions is.
How it works
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STEP 01
Lock the scope
One city plus one franchise, or one city plus one site. You see exactly what is included before anything is charged.
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STEP 02
Pay ₹10,000 once
Secure payment through Razorpay. The scope is locked at purchase and cannot drift. If a report fails to generate, the retry is free.
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STEP 03
Decide, then verify
A private analytics workspace plus a report you keep permanently — ending in the checks to make on the ground before you commit.
What you actually receive
A 19-section report built for someone who has to defend the decision — to a partner, a lender or an investment committee. Every score explains itself, and every figure carries where it came from and how strong that source is.
Alongside it, a private workspace for the 30 days after delivery: change the shop size, the rent, the ticket size, and watch what breaks.
01Executive brief
02Ranked locations
03Competitors, named
04Market structure
05Built fabric
0660-month P&L
07Sensitivity
08Risks
09Evidence & confidence
10Field checklist
One price, stated before you pay
₹10,000 buys one locked decision — not a subscription, not a lead list, and not a promise that the outlet will succeed. What it buys is a defensible answer, and an honest account of what still needs checking on the ground.
Run a franchise brand?
List your brand so that investors analysing a matching city and budget see it scored on your own numbers rather than on a scraped listing. Payment buys accurate representation and a review — it does not buy a higher score.