Guides Europe

Europe · Written for operators

What opening a franchise in Europe actually involves.

Lease regimes that bind you for nine years, fit-out costs quoted per square metre, and statutory standstills that hand you twenty days to verify what you have been told. These guides set out the published figures, name their sources, and say plainly which part of the decision this platform can carry.

An illustrated view of London, the Thames, bridges and neighbourhood streets.
London · editorial illustration

The library

5 guides
on the European decision.

Practical reading for each stage of the decision. Published figures carry sources; these guides are general orientation, not legal advice or a promise of market coverage.

Europe · Orientation · 4 min read

Franchising in Europe: the numbers

European franchising is large, regulated and unusually well documented. That documentation is worth reading closely, because it shows exactly which risks a franchise agreement …

Inside this guide
  • The size of the market, by country and by outlet
  • Why franchised units fail far less often than independents
  • The one variable the franchisor does not underwrite
Read the guide

Europe · Property · 5 min read

Commercial leases in Europe

European commercial tenancy is not American commercial tenancy. Tenure is protected, renewal is often a statutory right, and in prime French retail you pay …

Inside this guide
  • The four lease regimes a European franchisee meets
  • Pas-de-porte, droit au bail, and what they buy
  • Catchment and change-of-use, before the lawyers
Read the guide

Europe · Economics · 4 min read

European franchise fit-out costs

A European franchise budget is mostly two lines — what it costs to build the unit, and what it costs to occupy it. Get …

Inside this guide
  • Fit-out cost per square metre, retail against food and beverage
  • Initial fee, royalty, marketing fund and technology fees
  • How much of the capital is equity and how much is debt
Read the guide

Europe · Regulation · 5 min read

Franchise disclosure rules in Europe

Half of Europe hands you a statutory standstill before you may sign or pay anything. It exists so you can verify what you have …

Inside this guide
  • The standstill window, country by country
  • What France's DIP must contain — and why that is unusual
  • The competition rules that cap what a franchisor may impose
Read the guide

Europe · For brands · 4 min read

Bringing a franchise brand to Europe

European candidates are screened, advised and statutorily protected. A brand entering the continent is judged on its pilot unit, its accounts, its attrition and …

Inside this guide
  • The four expansion structures and what each one costs a developer
  • What the European Code of Ethics requires before recruitment
  • The red flags experienced European candidates screen for
Read the guide

Be clear about this

A guide about Europe
is not coverage of it.

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