What opening a franchise in Europe actually involves.
Lease regimes that bind you for nine years, fit-out costs quoted per square metre, and statutory standstills that hand you twenty days to verify what you have been told. These guides set out the published figures, name their sources, and say plainly which part of the decision this platform can carry.
Practical reading for each stage of the decision. Published figures carry sources; these guides are general orientation, not legal advice or a promise of market coverage.
European franchising is large, regulated and unusually well documented. That documentation is worth reading closely, because it shows exactly which risks a franchise agreement …
Inside this guide
The size of the market, by country and by outlet
Why franchised units fail far less often than independents
The one variable the franchisor does not underwrite
European commercial tenancy is not American commercial tenancy. Tenure is protected, renewal is often a statutory right, and in prime French retail you pay …
Inside this guide
The four lease regimes a European franchisee meets
European candidates are screened, advised and statutorily protected. A brand entering the continent is judged on its pilot unit, its accounts, its attrition and …
Inside this guide
The four expansion structures and what each one costs a developer
What the European Code of Ethics requires before recruitment
The red flags experienced European candidates screen for
Guides help you prepare. A decision pack can be bought for any city in the world and is delivered within 2 days of payment.
Check current availability before choosing a plan.
What is open, and what is not
Open for purchase now: any city in the world, delivered within 2 days of payment. Featured cities: Mumbai, New York City, Pune, Dubai, Nagpur, Gurugram, Rajkot, Copenhagen. Availability checked against the current purchase options.
Open in Europe: every town and city — featured cities include Copenhagen.
Available anywhere: BrandReach. A listing carries no city, so a brand from any country can be represented accurately today.