Guides United States

United States · Written for operators

What buying a franchise in the United States actually involves.

A disclosure document with twenty-three items and a fourteen-day clock, thirteen states with a regulator of their own, SBA loans that underwrite the brand and a triple-net lease that underwrites nothing. These guides set out the published figures, name their sources, and say plainly which part of the decision this platform can carry.

An illustrated view of Manhattan, its park, bridges and waterfront.
New York · editorial illustration

The library

6 guides
on the US decision.

Practical reading for each stage of the decision. Published figures carry sources; these guides are general orientation, not legal advice or a promise of market coverage.

United States · Regulation · 5 min read

US franchise disclosure: the FTC Rule and FDD

Every franchise sold in the United States arrives with a Franchise Disclosure Document and a federal waiting period, and thirteen states add a regulator …

Inside this guide
  • The FTC Franchise Rule and its 14-day window
  • Registration, filing and business-opportunity states
  • Relationship laws, and California's new broker rules
Read the guide

United States · Due diligence · 4 min read

How to read an FDD: Items 7, 19, 20 and 21

A Franchise Disclosure Document can run past three hundred pages, and much of it is boilerplate. A handful of items carry what a lender, …

Inside this guide
  • Item 7: the investment, and the line that runs out first
  • Item 19: what the sample behind an earnings claim hides
  • Items 20, 21 and 3: turnover, cash flow and litigation
Read the guide

United States · Financing · 4 min read

SBA franchise loans: 7(a), 504 and the Directory

A US franchise unit is usually financed, and often through a lender using a Small Business Administration guarantee. The structures are well published. What …

Inside this guide
  • SBA 7(a) and 504: limits, terms and equity
  • The SBA Franchise Directory, and why the brand must be on it
  • TI allowances, equipment finance and debt-service coverage
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United States · Property · 4 min read

Franchise site selection and leases in the US

In most US systems the franchisee finds the location, the franchisor's real estate committee approves it, and the franchisee signs a lease the franchisor …

Inside this guide
  • How a site package is built and approved
  • The letter of intent: base rent, NNN, abatement and TI
  • Lease riders, and the months between signing and opening
Read the guide

United States · Economics · 4 min read

Franchise unit economics: prime cost and AUV

A US franchise unit is judged on a short list of ratios, and most of them are percentages of the same number: gross sales. …

Inside this guide
  • Prime cost, occupancy and the royalty stack
  • AUV, same-store sales and four-wall EBITDA
  • Why every ratio divides by the same number
Read the guide

United States · For brands · 4 min read

Selling franchises in the US: leads and brokers

US franchise development has a conversion problem and an opening problem. Lead volume is rarely what limits a system; qualification, broker economics and the …

Inside this guide
  • Lead sources ranked by what actually converts
  • Brokers, franchise sales organisations and Discovery Day
  • The sold-but-not-opened pipeline, by system size
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Be clear about this

A guide about United States
is not coverage of it.

Guides help you prepare. A decision pack can be bought for any city in the world and is delivered within 2 days of payment.

Check current availability before choosing a plan.

What is open, and what is not
  • Open for purchase now: any city in the world, delivered within 2 days of payment. Featured cities: Mumbai, New York City, Pune, Dubai, Nagpur, Gurugram, Rajkot, Copenhagen. Availability checked against the current purchase options.
  • Open in United States: every town and city — featured cities include New York City.
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